Pink Ponies: A Case Study (Must See)

Making an marketing campaign into something more has always been a problem for marketers. Creating a movement needs careful research, a big idea, an integrated campaign, buzz, new media and techniques, and engagement. The John St. case study shown above is an example of how they made a campaign into a movement.

This is marketing in a very simple form, yet marketers still have problems realizing the same results as this case study. This is great presentation and shows that marketers should slow down, and simplify things a little bit.

Social Media Metrics

Social media is becoming everything, and everyone knows its worth a lot of money to invest in it. However, to this day there has been no concrete way of measuring the success, value of ROI, etc on social media. The Following article

Google Science Fair

 

If you haven't already heard, Google has launched a science fair for students from all over the world. Google encourages young student scientists to submit their projects, discoveries and inventions and to give global visibility to their creations.

This is one of the most creative uses of encouraging young minds to participate in the web in an educational way to date. The ad, shown above, is also very creative in its sheer quirky fun science attitude. This idea is quickly gone

Great Brand Marketing by SpanAir: "Unexpected Luggage"

http://www.youtube.com/watch?v=fW5Xo4QrSBw

Coming home on a flight Christmas Eve is not the best way to put you in a good mood. Just a few weeks ago, a SpanAir flight to Las Palmas landed in the middle of the night on Christmas Morning, and SpanAir gave the passengers of that flight a little bit brighter of a Christmas.

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Nike vs. Under Armour National Championship

In the competitive world of competitive sports, one name has always stood out above the rest, Nike. Yesterday, Nike's brand baby U of Oregon took on Auburn in the BCS National Championship football game.

Leading up to the game was an abundance of marketing stunts by both sides to get the upper hand in raising support for their team/brand. Sunday night, Nike was projecting the U of O logo across Camelback Mountain in Scottsdale, while Under Armour

Brazilian Custom Kitchens Kick Ass

Formaplas shines with these new ads showcasing their ability to make the perfect kitchen for you lifestyle. The Flinstones, Jetsons, and the Pink Panther are all customers, you should be too.







“Formaplas custom-made kitchens. unique like their owners. Formaplas. For a life less ordinary.”

Advertising Agency: Fórmula Comunicação, Florianópolis, Brazil