To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions. Saatchi & Saatchi ad agency placed chopsticks that are actually pencils at Chinese restaurants encouraging people to write to the Chinese government rejecting torture.Copy on package:
Tuck under thumb and hold firmly.
Write the Chinese government to help end torture.
Take further action at amnesty.org/china.
Don’t let human rights violations by the Chinese government give China a bad name.
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