Making an marketing campaign into something more has always been a problem for marketers. Creating a movement needs careful research, a big idea, an integrated campaign, buzz, new media and techniques, and engagement. The John St. case study shown above is an example of how they made a campaign into a movement.
This is marketing in a very simple form, yet marketers still have problems realizing the same results as this case study. This is great presentation and shows that marketers should slow down, and simplify things a little bit.
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